Winners Only: 3 Steps to Compete in Digital Quality
Webinar On-Demand
Topic: Winners Only: 3 Steps to Compete in Digital Quality
Exclusive research from MasterControl reveals the current state of digital quality management in life sciences, the drivers and blockers for increasing quality management maturity, and how companies can gain a competitive advantage by digitizing their quality processes with an electronic quality management system (eQMS). We found that the most common reason for increasing digital quality management maturity was to achieve a competitive advantage. However, to know whether you’re progressing, you need to have some way of determining where you are and measuring that progress. That’s why we developed the quality management maturity model.
Key Takeaways
- What the quality management maturity model is and how it helps you measure your digital progress.
- What keeps companies from improving digital quality management and how to overcome those barriers.
- Where the industry is headed and how you can stay ahead of competitors with an eQMS.
Meet our Speakers
Marty Smyth
SVP of Go to Market Strategy, MasterControl
As the senior vice president of go-to-market strategy, Marty Smyth is responsible for designing and implementing a customer-first, integrated, go-to-market strategy to drive MasterControl’s evolution to a cloud-based business model to support digital transformation efforts. He brings 15 years in technology sales, support, and marketing to bear in leading strategic planning, integrated marketing, and sales enablement for Fortune 500 companies.
In his last role as senior vice president of customer experience for MRM//McCann, Smyth led strategic marketing and customer experience management assignments for Cisco, Mastercard, Panasonic, and Verizon, including facilitating marketing transformation initiatives and leading omni-channel engagement. Prior to joining MRM//McCann, he worked in enterprise sales and operations support for AT&T.
Smyth is a University of Notre Dame alumnus.
Jessica Madsen
SVP of Go to Market Strategy, MasterControl
Jessica is the Sr. Product Marketing Manager over MasterControl Quality Excellence. She has an extensive marketing career spanning nearly 20 years including leadership, strategy, product marketing, customer marketing, and demand gen. Jessica excels at working across teams to bring products to market and translating tech features to customer benefits that resonate.
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